IMC and Customer Satisfaction Essay Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Essay ExampleGuided by the companys culture of ensuring that customers look trendy thus holding up with fashion, we will go deeper in establishing and maintaining a closer and an in depth touch with our clientele and referrals. We are intending to incorporate the following personal marketing think abouts Email marketing whereby we shall be sending emails to our customers on a weekly basis informing them of rude(a) products and designs in them. We are also be after to use our clientele phone database to reach them through short messaging services. To reach referrals in break throughs that we have non yet set our distribution and sell outlets, we are planning to use search engine optimization and search engine marketing once we develop our companys website. In mean time, we are outsourcing content marketing with social media likes of face book, youtube, instagram and Olx. This is in line with our advertising strategy of marketing mix which much i nfluenced by distribution costs, the grammatical case of marketing that we intend to use and the financial status of the company at the moment. With the product strategy we intend to have pictorial captions of all the products and design in stock and post them in the social media. ... This has been eased by our market survey which weighed in the income levels and distribution of our target market. This will not only result us in pricing but also in product distribution and innovations on our designs to meet the market needs and minimize unnecessary losses. For the place strategy, our advisements are customized to meet different towns environmental, social, economic and cultural backgrounds. This will rule out the inconvenience of finding the advertised product in form that does not meet your cultural background and the price tag not meeting your financial capabilities. This is intended to maximize online search and ease decision making buy clients and referrals. For the promotion al section, this strategy will locate the loss making markets in our distribution chains and come up with appropriate sales or discounting promotional strategies (Bradley, 2010p33). Question 2 Determine how the effectiveness of the advertising will be measured. To achieve companys projected revenue growth of 40% and boodle margin of 50% requires effective advertising and marketing. The success of these strategies will be measured by the orders and sales the company will close in the drag in of ten years. Alternatively the company also intends to apply the crowd sourcing strategy to ascertain consumers levels of satisfaction with commodities bought, future expectations of brand development and what features they want with the new products in the market. The electronic payment system that the company intends to produce will also provide the basis for the crowd sourcing. This strategy will be achieved by customer responses in our personalized marketing strategy of emails and short me ssaging services to the clients. Further interactions with clients on social