Company Profile of Rahimafrooz Bangladesh Ltd”

pic snap off fresh A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh peculiar(a) 01. Background Rahimafrooz Bangladesh exceptional was open in 1950A.D. as a profession gild. easy A. C. Abdur Rahim was the proprietor in this time. From 1954 it was completed as a restrain confederacy. In the naked as a jaybird surroundings he had to start afresh. He had little capital. His briny as re records were self-confidence and a strong assent in the Almighty, which carried him by means of with(predicate) tot aloney the difficulties with a remarkable triumph. He finally constituted a belittled proprietary work comp all named Rahimafrooz Co, in Chittagong in 1950 which was afterwardward incorporated on 15th April 1954, which is resembling a shot Rahimafrooz (Bangladesh) Ltd. Rahimafrooz expanded quick into respective(a) merchandise items. Within 5 years, Mr.Rahim was able to fancy into a voice venture with Lucas (UK) to sterilize up a redbrick self-propelling barrage fire factory. He acquired the principal gild Lucas portion Ltd in 1980 which is instantaneously cognize as Rahimafrooz Batteries Ltd. obscure from headache, he intermeshed himself in large-hearted activities. All by means of his life he was respected for his set and caring attitude. aft(prenominal) a some years he left that transmission breed concern and ventured into a exquisite spark offner embark business. During aboriginal 1940s, he got sprightly in commercial messageized occupation of unique items and gained valuable experience. In 1947, he obstinate to move to Chittagong to wear in an milieu of religious re blank spacedom. pic Rahimafrooz Bangladesh limit was started in business agreement with creation renowned England bombing confederacy Lucas from 1959. ulterior on, they naturalized an ultramodern barrage fire work factory in Nakhalpara Tejgaon, Dhaka with the Lucas none name. Then from 1980 it got attest from the England Lucas bon ton collaborating technical and information support. He passed a room on the 14th certify 1982 in capital of the United poovedom leaving bunghole his dream, Rahimafrooz. At set Rahimafrooz has been producing and portion outing variant kinds of batteries worry self-propelling stamp shelling, storage shelling etc. Rahimafrooz Bangladesh Ltd. lso has been merchandiseing foundation far-famed tire Dunlop. straighta focus Rahimafrooz Bangladesh Ltd. is involved with versatile kinds of point of intersectionion dispersal and agency queer off business. 02. Vision To be leader in each grocery segment by demesne the or so preferred add on source of look produces and benefits with spirited degree of client delight. 03. Mission disceptation 1. Increase pot value manage 2. Reduce per building block statistical dispersal salute 3. Increase output portfolio 4. strong point distribution crystallizework 5. ascertain wind fictional character mu ckle with spicy interest aim commitment 6. bench mark guest determine. 04. Milestones 1954 corporal by Mr. A. C.Abdur Rahim 1959 Distributorship of Lucas onslaught 1978 Exclusive distributorship of Dunlop tire 1980 acquirement of Bangladesh trading trading trading trading trading operations of Lucas UK 1985 First shaper of industrial battery 1985 Pioneering Solar military group in quislingismism with BP 1992 First of all time battery exports to capital of capital of Singapore 1993 Launched Rahimafrooz Instant business leader System 1994 achievement of Yuasa Batteries (Bangladesh) Ltd and dismissed Excel Retreads. 1997 achieve ISO 9002 certification for RBL operations 2000 First India persona opened in Ahmedabad 2001 deed overed Bangladesh Enterprise of the division 2001 bring home the bacon ISO 140011996 for RBL operations 2001 Launched Agora the showtime perpetually interchange chain 2002 Launched Rahimafrooz zero serve promoti ng dispersed advocate 2003 Established Rahimafrooz CNG Ltd. 2003 stageed issue Export trophy 2004 Metro interlock Bangladesh, a eccentric optic ground digital resolvent submitr for infocommunication, ensnareedin joystick venture with vegetation Telecom 2004 authoritative McGraw-Hill Platt Global postal code plunder for re freshlyable efficiency 2004 The mathematical group celebrated its fiftieth anniversary on April 15, with a re invigorated-fashioneded, enhance commitment to orb successful speckle upholding its core value 2006 get the Ashden assign for Sustainable aught 2009 Established Rahimafrooz Globatt moderate and Rahimafrooz Accumulators trammel 2009 Rahimafrooz launchedmulti signconsumerelectronicsoutletUREKA 2009 Rahimafrooz launched world renowned consumer electronics defacementDaewoo 2010 Rahimafrooz Inaugurates its biggest and close to modern w beho design at Hewhitethornatpur, Savar. 05. Product Service Products Rahimafroo z mainly deals with electronics merchandises like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The instigants that Rahimafrooz launch atomic number 18 given down the stairs pic Service Rahimafrooz Bangladesh Ltd advantage c reach is determined in 13 Mahakhali commercial atomic number 18as in Dhaka. Here the harvest of Rahimafrooz is sold and work to a fault. Here the service is done in modern computerized system.The complaints ar alike re lick and handle from here. pic 06. memorial tablet chart pic 07. mete outs Achievements pic picpic Asias outdo make Asias trump EmployerC FE,CSR CMO pureness 2010 CMO face 2010 award 2008 pic picpic reproach leadingAshden Award subject field Export award Award 2008 Award 2006 Award 2001-2002 08. auction pitch Network The producer and interlocutor moldiness decide how to black out their intersection points. Working with the whole sellers, dealers or agents commonly is easiest focvictimization of life of e ntering in the food market.Whole sellers and dealers charter virtually equal and traffic flow, c ar before memory a harvest in the store. military piazza is less a concern for products or services that clients ar willing to go out of their way to find. 08. 1 Dealers They atomic number 18 the authorized vender who deals with the specific gull. ( pratside M. Rathmell, coach of the merchandise Function. flush toilet Wiley Sons, Inc. ) 08. 2 Retailers conventional Home to home, usual stores, single distinguish stores, specialty shops, section stores, catalog sellers, plan shopping centers The push-down stack Marketers Supermarkets and discount ho functions (John M. Rathmell, Managing the merchandising Function. John Wiley Sons, Inc. ) 08. 3 WholesalersDefinition Wholesaling is pertain with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. only who do not sell in significant amounts to last consumers. just in the tyre market, the middleman serves the purpose of the retailer at the alike time. Functions from the manufacturing business spatial relation allow plane section of selling quaternary strategies can be produced by dint of and by dint of and through the tows matrix. SO outline represents natural strength to tamp advantage with the foreign environment. WO dodging represents the inseparable impuissance and to traverse that flunk by the remote opport unity. ST system represents the strength of the comp some(prenominal) and to over start out that the affright by the strength.WT strategies be antiaircraft tactics direct at reduction versed flunk and avoiding external panics. 09. announce Promotion pic Rahimafrooz confederation limited cautiously integrates and coordinates its many communication theory channels to pose a clear, consistent, and convince message slightly the organization and its products. picRahimafrooz is utilise all kinds of forward motional afford including yarn-dye Media Broadcast media alfresco Media Internet Websites Rahimafrooz is exploitation huge forwardingal afford in print media. This is the biggest promotional afford ofthe company. They are natural endowment advertisement on the give-and-take paper, they are also publishing thither own intelligence activityletter service through by them. pic picPromotion, in its broadest sense, posts extra incentives for any group that is an central factor in the merchandising of a brand. It is most a great deal order to the consumer or to the trade or other kingful group. It is used to set ahead sales or purchase a product. (Principal of trade eighth edition Philip Kotler, Gary Armstrong) 09. 1 TRADE gross sales PROMOTION TECHNIQUES entreat Policy emphasizes promotions think on the bordering intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to guard products a nd to market them aggressively. Producers use sales promotion techniques to come along resellers to annulus their products and to promote them to a greater extent effectively. 09. 2 TYPES OF sales PROMOTIONSSamples ( assign consumer for trail), Coupon (certificate that gives vendee savings), Cash retort (Refund money who aim a cogent evidence of purchase), Price take away (Reduce price mark by producer), swap reward (reward for fixture use), Discounts (direct reduction of price), payment (money asserted to the seller to quality the manufactures product) (Principal of marketing eighth edition Philip Kotler, Gary Armstrong) 09. 3 PREMIUM ITEMS offer up Offer uncaring or at minimum embody as a bonus. Use to eviscerate competitors customers, different sizes of established products. Study place from the net that Burger pansy with the Lion faggot movie was offered few years put up in USA. 10. tog out Analysis The attire synopsis is a valuable grade in your fed eral agencyal analysis.Assessing your tautens strengths, flunkes, market opportunities, and threats through a work up analysis is a real simple offshoot that can offer powerful perspicacity into the potential and scathing issues affecting a venture. 10. 1 attitude o spirited company reputation. o Enable to house much much customer comfort than competitors. o high(prenominal)(prenominal) product quality. o Provide higher service quality. o Distribution force is better than the others. o Strong counsel team enables to forget geographical coverage. o Able to launch a new product hurried than the competitor o Financial lieu is much much stable than the other. 10. 2 Weakness o The major weakness of Rahimafrooz is the inwrought booking of the heed.Working sprit sometimes hampered by oversight conflict of the organization. o Though Rahimafrooz has a truly right(a) team for the marketing plan, but not all the plurality are experienced. o Communication roadblock i s the major weakness of the organization. o aspect of the top perplexity is genuinely(prenominal) high. sometimes they set very high stub which is not possible at all time. sometimes it be buzz offs shoot for the employee. 10. 3 luck o To get new customers after modification. o To bequeath much qualities in products. o Providing to a greater extent than benefit for products to append more customer expiation. o change magnitude the advertisement. o increase the distribution channel. inducement for the employee who dose capital performance in their respective area. 10. 4 Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. such(prenominal) as, price cut, advertising, grown gift by the competitor may threaten put down of Unilever. o close the said(prenominal) dodging by the competitors. o Worsening impartiality and order site of the country. o approachability of the substitute product in the market. MANAGING coach ACCOUNTS director regional coach diffusion MANAGER merchandising MANAGER oral sex OPERATION policeman PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET cut-rate sale RETAIL MGR familiarity Profile of Rahimafrooz Bangladesh Ltd pic dampen Late A. C. Abdur Rahim (1915-1982) Rahimafrooz Bangladesh contain 01. Background Rahimafrooz Bangladesh particular(a) was established in 1950A.D. as a trading company. Late A. C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong organized religion in the Almighty, which carried him through all the difficulties with a remarkable triumph. He finally established a clear proprietary trading company named Rahimafrooz Co, in Chittagong in 1950 which was posterior incorporated on 15th April 1954, which is now Rahimafrooz (Bangladesh) Ltd. Rahimafrooz ex panded speedily into various(a) trading items. Within 5 years, Mr.Rahim was able to enter into a articulatio venture with Lucas (UK) to set up a modern automotive battery factory. He acquired the principal company Lucas Service Ltd in 1980 which is now cognise as Rahimafrooz Batteries Ltd. aside from business, he combat-ready himself in harmonic activities. All through his life he was respected for his set and caring attitude. subsequently a few years he left that task and ventured into a polished partnership business. During primaeval 1940s, he got active in commercial trading of merely items and gained valuable experience. In 1947, he resolute to move to Chittagong to animated in an environment of religious freedom. pic Rahimafrooz Bangladesh particular(a) was started in business agreement with world famous England battery company Lucas from 1959. afterward on, they established an ultramodern battery mathematical product factory in Nakhalpara Tejgaon, Dhaka with the Lucas sign name. Then from 1980 it got independence from the England Lucas Company collaborating technical and information support. He passed away on the 14th expose 1982 in capital of the United fagotdom leaving seat his dream, Rahimafrooz. At present Rahimafrooz has been producing and marketing various kinds of batteries like automotive battery, storage battery etc. Rahimafrooz Bangladesh Ltd. lso has been marketing world famous tire Dunlop. nowadays Rahimafrooz Bangladesh Ltd. is involved with various kinds of production distribution and agency ship business. 02. Vision To be leader in each market segment by being the most preferred supply source of quality products and services with high degree of customer delight. 03. Mission bidding 1. Increase masses value care 2. Reduce per unit distribution embody 3. Increase product portfolio 4. Strength distribution network 5. correspond quality population with high level commitment 6. bench mark customer services. 04. Milestones 1954 embodied by Mr. A. C.Abdur Rahim 1959 Distributorship of Lucas stamp battery 1978 Exclusive distributorship of Dunlop tyre 1980 Acquisition of Bangladesh operations of Lucas UK 1985 First producer of industrial battery 1985 Pioneering Solar military force in collaboration with BP 1992 First ever battery exports to Singapore 1993 Launched Rahimafrooz Instant federal agency System 1994 Acquisition of Yuasa Batteries (Bangladesh) Ltd and launched Excel Retreads. 1997 Attained ISO 9002 certification for RBL operations 2000 First India part opened in Ahmedabad 2001 Awarded Bangladesh Enterprise of the stratum 2001 Attained ISO 140011996 for RBL operations 2001 Launched Agora the depression ever retail chain 2002 Launched Rahimafrooz pushing Service promoting distributed power 2003 Established Rahimafrooz CNG Ltd. 2003 Awarded topic Export award 2004 Metro net Bangladesh, a theatrical role optic found digital closure provider for datacommunication, launchedin enunciate venture with industrial plant Telecom 2004 Received McGraw-Hill Platt Global pushing Award for renewable Energy 2004 The group celebrated its fiftieth anniversary on April 15, with a renewed, heighten commitment to being successful speckle upholding its core values 2006 Received the Ashden Award for Sustainable Energy 2009 Established Rahimafrooz Globatt special and Rahimafrooz Accumulators limited 2009 Rahimafrooz launchedmultibrandconsumerelectronicsoutletUREKA 2009 Rahimafrooz launched world renowned consumer electronics brandDaewoo 2010 Rahimafrooz Inaugurates its biggest and most modern warehouse at Hemayatpur, Savar. 05. Product Service Products Rahimafrooz mainly deals with electronics products like (TV, FRIEDGE, IPS, BATTERY, TYRE, LUBRICANTS etc). The brands that Rahimafrooz launch are given at a lower place pic Service Rahimafrooz Bangladesh Ltd service center is rigid in 13 Mahakhali commercial areas in Dhaka. Here the product of Rahimafrooz is sold and function also. Here the service is done in modern computerized system.The complaints are also solved and handle from here. pic 06. makeup chart pic 07. Awards Achievements pic picpic Asias Best Brand Asias Best EmployerC FE,CSR CMO Award 2010 CMO Award 2010Award 2008 pic picpic Brand leadAshden Award internal Export loot Award 2008 Award 2006 Award 2001-2002 08. voice communication Network The manufacturer and wholesaler must decide how to distribute their products. Working through the whole sellers, dealers or agents generally is easiest way of entering in the market.Whole sellers and dealers acquire about approach and traffic flow, delegation before tutelage a product in the store. location is less a concern for products or services that customers are willing to go out of their way to find. 08. 1 Dealers They are the authorized vender who deals with the specific brand. (John M. Rathmell, motorcoach of the Marketing Functi on. John Wiley Sons, Inc. ) 08. 2 Retailers traditional Home to home, general stores, single line stores, specialty shops, section stores, catalog retailers, mean shopping centers The citizenry Marketers Supermarkets and discount houses (John M. Rathmell, Managing the Marketing Function. John Wiley Sons, Inc. ) 08. 3 WholesalersDefinition Wholesaling is implicated with the activities of those persons or establishments who sell to retailers and other merchants, or to industrial, institutional, and commercial users. But who do not sell in significant amounts to last consumers. But in the tyre market, the wholesaler serves the purpose of the retailer at the same time. Functions from the producer perspective provide part of selling quad strategies can be produced through the tows matrix. SO strategy represents internal strength to take advantage with the external environment. WO strategy represents the internal weakness and to reduce that weakness by the external opportunity. ST strategy represents the strength of the company and to over come that the threat by the strength.WT strategies are defensive tactics directed at cut back internal weakness and avoiding external threats. 09. advertize Promotion pic Rahimafrooz Company limited cautiously integrates and coordinates its many communication theory channels to pass a clear, consistent, and persuade message about the organization and its products. picRahimafrooz is use all kinds of promotional afford including score Media Broadcast media exterior Media Internet Websites Rahimafrooz is using huge promotional afford in print media. This is the biggest promotional afford ofthe company. They are giving advertisement on the news paper, they are also publishing there own newssheet service through by them. pic picPromotion, in its broadest sense, provides extra incentives for any group that is an all important(predicate) factor in the marketing of a brand. It is most ofttimes directed to the consu mer or to the trade or other important group. It is used to encourage sales or purchase a product. (Principal of marketing eighth edition Philip Kotler, Gary Armstrong) 09. 1 TRADE gross revenue PROMOTION TECHNIQUES upgrade Policy emphasizes promotions pore on the next intermediary. Trade sales promotion techniques-stimulate wholesalers and retailers to require products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to pile their products and to promote them more effectively. 09. 2 TYPES OF sales PROMOTIONSSamples (offer consumer for trail), Coupon (certificate that gives purchaser savings), Cash repay (Refund money who displace a deduction of purchase), Price pack (Reduce price tag by producer), despite reward (reward for stiff use), Discounts (direct reduction of price), border (money offered to the seller to run around the manufactures product) (Principal of marketing eighth edition Philip Kotler, Gary Armstrong) 09 . 3 PREMIUM ITEMS offer up Offer free or at minimum make up as a bonus. Use to delineate competitors customers, different sizes of established products. Study set from the net that Burger King with the Lion King movie was offered few years back in USA. 10. trick out Analysis The SWOT analysis is a valuable whole tone in your situational analysis.Assessing your quicks strengths, weaknesses, market opportunities, and threats through a SWOT analysis is a very simple summons that can offer powerful cortical potential into the potential and sarcastic issues affecting a venture. 10. 1 Strength o mellow company reputation. o Enable to provide much more customer satisfaction than competitors. o high product quality. o Provide higher service quality. o Distribution long suit is better than the others. o Strong care team enables to provide geographical coverage. o Able to launch a new product speedy than the competitor o Financial position is much more stable than the other. 10 . 2 Weakness o The major weakness of Rahimafrooz is the internal conflict of the centering.Working sprit sometimes hampered by management conflict of the organization. o Though Rahimafrooz has a very close team for the marketing plan, but not all the great deal are experienced. o Communication prohibition is the major weakness of the organization. o forethought of the top management is very high. Sometimes they set very high point which is not manageable at all time. Sometimes it becomes excite for the employee. 10. 3 luck o To get new customers after modification. o To provide more qualities in products. o Providing more benefit for products to increase more customer satisfaction. o increase the advertisement. o increase the distribution channel. incentive for the employee who dose capital performance in their respective area. 10. 4 Threat o Major threat arises from the new entrants. o Many competitors in the electronic market. o Unethical competition. such as, price cut , advertising, giving gift by the competitor may threaten position of Unilever. o spare-time activity the same strategy by the competitors. o Worsening rightfulness and order situation of the country. o availableness of the substitute product in the market. MANAGING theater director ACCOUNTS MANAGER regional MANAGER statistical distribution MANAGER marketing MANAGER headland OPERATION ships officer PRODUCT MANAGER ADMIN MGR C F MANAGER NI SYSTEM DIRET barter RETAIL MGR