Melbourne Target research raport Paper Example | Topics and Well Written Essays - 2500 words

Melbourne Target raport - Research Paper interpreterThe business assigned to this DMO is to increase the public image or tourism to Melbourne.Melbourne is Victorias prime tourist finis and is the gateway to Regional Victoria. It is the cultural capital and the second largest city of Australia. Overlooking the mien Philip Bay, Melbourne attracts a large number of both national and international visitors. It has places of historical and cultural interest, apart from the obtain malls situated alongside the parks and gardens (Totally Australia, 2010). The city is now seen as the nations leading destination for style, romance, cafs, bars and darknesslife (Destination Melbourne, 2009). Melbourne boasts of world class restaurants and theatres and is considered the top Australian destination for shopping. It has the potential to be the main get of entry for overseas tourists. However, Melbourne has not been able to attract international students because of growing violence issues (AB C News, 2010). This image should not impact the tourism sector.Thus, to develop Melbourne as a prime destination, it is essential to evaluate the demographics, the needs and wants of the customers that atomic number 18 keen to visit Melbourne. Based on this study, the marketing strategy to promote Melbourne as a tourist destination will be devised.The biggest age group among the domestic overnight tourists (21.9%) that traveled to Melbourne in the category ended March 2010 was 35 to 44 years followed by 45 to 54 years (20.4%) and 55 to 64 years (15.4%). Approximately 20.9% Australians prefer to visit Melbourne (Destination Melbourne, 2009). Almost 46% of the visitors prefer to stay the night with friends or relatives while 17.4% of the visitors look for hotels or inn below 4-star category. Those looking for luxury hotel or revivify comprise of 16.5 percent. While at Melbourne, people love to eat out (66.7%). Domestic tourism brings in $4.6 billion in Melbourne and the average spe nd per night is