Marketing Essay -- Technology, Internet, Digital Information

earnings permits small businesses to gain and maintain their market percentage that helps them to compete with huge industry. The Internet is no longer a innovation in the minds of right aways population as it is the availability of having net profit connection. In fact, the Internet and digital information have taken all over many aspects of our lives from communication to information consumption, to juvenile ways of doing business. It has reinvented our vocabulary and gave current meanings to words in cyberspace, for example surfing, visitors, and hits or navigates (Nicholas and Dobrowolski, 2000). These changes in meaning stooge be discovered as well in the word user, it can mean a surfer or a visitor. Consumers today are increasingly utilizing technology as an effective tool in their shop experience. The popularity of Web2.0 has helped in the growth and public popularity of social networks and has created a new world of collaboration and communication. Online shopping i s as a complex process, and requires rudimentary IT k nowledge and requirements (credit card, computer) for customers to buy goods online. However, the focus of Malaysian government is on edifice up the platform required to support electronic business. Malaysian electronic consumerism is evolving at rapid rate because of consciousness and communications availability that incline consumers to involve in electronic business activities.Malaysia from demonstrate 2011 according to Internet World Stats , there were Internet users with 58.8 % penetration and 1,331,800 broadband subscribers as of March 2008). The penetration of Malaysian shopping online (those who bought or ordered goods and services online) in 2000 was 1% of the total adult population in Malaysia (Taylor Nelson Sofres, 2001). Accor... ...2006). (Peter Drucker, 1999) wrote in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore. tactical assessment will end in to the best reward, while make an investment in online merchandise (Scanlon, 2009).Consumers can evaluate competing goods and services with minimum expenses of personnel time or effort, which results in competitive business markets and lower brand loyalty (Srinivasan, 2002). Thus, my pick out will be determined to realize the causes of loyalty on the online shopping environment. Consumer-created information has become a rather significant influence on consumer behaviour such as decision making. Online consumers reviews are burst of consumer-created information by web site users who have by now bought the target product (Park, 2007).